Wolf Blass will be an official sponsor of the first ever Australian Football League (AFL) Women’s competition.
The Australian brand was named as the official wine partner of the AFL in 2015 and has now expanded its agreement to become a foundation sponsor for the AFL Women’s League. Its branding will be visible pitchside at all games during the eight-week tournament.
In addition, Wolf Blass has signed Adelaide Crows player Abbey Holmes as a brand ambassador. She will front its upcoming ‘Chase the Finals’ campaign, which will give six AFL fans the opportunity to attend the AFL Grand Final.
“Wolf Blass is pleased to be continuing a tradition of involvement with the AFL and we are really proud to be a part of this exciting new era of football,” said Angus Lilley, marketing director for Wolf Blass.
The inaugural AFL Women’s League begins on 3rd February with a clash between Carlton and Collingwood at Ikon Park.