Fashion brand Pull&Bear has become a sponsor of the Honda MotoGP team.
The Spanish company's branding will appear on the race suits of reigning champion Marc Márquez and teammate Dani Pedrosa in the 2017 and 2018 seasons of motorcycling's premier global series. Its logo will also appear on uniforms worn by the team and staff.
As part of a wider deal with Honda Racing, the Pull&Bear will also become a partner of the Trial Repsol Honda motocross team.
“We are very pleased with this important new partnership with Pull&Bear, a successful and popular global brand that shares our passion for both innovation and creativity,” said Tetsuhiro Kuwata, director and general manager race operations of the management division at Honda Racing Corp. “We look forward to starting an exciting new collaboration together in the MotoGP and Trial World Championships.”