Major League Soccer (MLS) side the New York Red Bulls have retained the services of MP & Silva and Leverage Agency in their quest to sell the naming rights to the Red Bull Arena.
Both global sports agencies will collaborate to source bids from within the New York metropolitan area and worldwide, hoping to bring to a close a process the Red Bulls initiated in 2015, when the club first floated the idea of a title sponsorship for their stadium.
The desire to find a naming rights partner for the 25,000-seat venue has increased since the stadium passed into the ownership of the Harrison County Improvement Authority (HICA), making a title sponsor other than Red Bull a more viable option.
As well as being the home stadium of the Red Bulls, the Red Bull Arena has played host to US national soccer matches of both the men's and women's teams in recent years.
The Red Bulls topped the MLS Eastern Conference in 2016, ultimately losing in the play-off semi-finals to Montreal Impact.