New deals for Tour de France and Tour de Flanders

ARD renews with cycling’s most famous race as EBU retains Belgian event.

New deals for Tour de France and Tour de Flanders

SportA, the sports rights agency of German public broadcaster ARD, has renewed its regional broadcast deal for cycling’s Tour de France. 

The deal was struck with race organiser Amaury Sport Organisation (ASO) and it covers the next two editions of the famous three-week race. ARD’s main channel Das Erste will show the finishing kilometres of each stage from Mondays to Fridays, while full daily coverage of the race will be streamed every day on ARD’s dedicated sports website. More extensive coverage will be available on Das Erste over the weekends.

The financial terms of the deal were not released. 

In the wake of several doping scandals ARD and ZDF withdrew their live coverage of the Tour de France in 2012, but ARD restored its coverage of the race in 2015.  

Elsewhere in cycling, the European Broadcasting Union (EBU) has renewed with Flanders Classics for the distribution of the broadcast rights of the Tour of Flanders until 2020.

"The EBU is thrilled to renew its partnership with Flanders Classics for such an iconic race as the Tour of Flanders," said Julien Ternisien, the EBU’s head of sports rights for summer sports. "We are proud to guarantee once again extensive free to air exposure for this 'monument', thanks to many EBU members. We are more than ever convinced that the best cycling races deserve the widest possible access to fans."