Ironman has agreed a “cooperation framework” with the International Triathlon Union (ITU) in an attempt to further the growth of the sport.
The popular Ironman ultra-triathlon challenges are currently run by the for-profit World Triathlon Corporation, outside of the remit of the ITU which operates as the international governing body for the multi-discipline sport.
The agreement aims to put in place a series of standardised rules, anti-doping procedures, joint marketing initiatives, and sanctioning guidelines.
"Our collaboration with the ITU is of considerable importance for the prolonged and continuous growth of triathlon," said Andrew Messick, Ironman’s chief executive. "We share a common goal, have worked well together in recent years, and have developed trust in the ITU leadership group. I believe that the productive conversations that led to this milestone are pivotal for the continued progression of triathlon."
ITU’s president, Marisol Casado, added, "Continuing strong collaboration with Ironman will serve to further evolve triathlon across the world. I look forward to many more fruitful meetings, and creating the best possible environments for athletes, following this cornerstone moment."