Concacaf awards international media rights to Lagardère Sports

Agency to distribute rights to 2017 and 2019 Gold Cups.

Concacaf awards international media rights to Lagardère Sports

Concacaf, the governing body for soccer in North and Central America and the Caribbean, has awarded its international media rights to Lagardère Sports.

The deal, effective immediately, will see the French agency distribute all media rights outside of Concacaf’s 41 member territories. Few details of the deal have been disclosed but the rights package does include the 2017 and 2019 editions of Concacaf’s flagship Gold Cup.

A Concacaf statement said Lagardère was awarded the rights following a bidding process managed by Evolution Media Capital. No financial terms have been released.

“As we continue to expand the international broadcast reach of our tournaments to meet growing demand internationally, we are happy to embark on this partnership with Legardère Sports,” said Concacaf general secretary Philippe Moggio.

“This is an exciting time for Concacaf and international football viewers around the world.”

Lagardère Sports replaces IMG as Concacaf’s international media rights distributor.