Major League Baseball’s (MLB) Kansas City Royals have expanded their partnership with local company Boulevard Brewing.
As the team’s new official craft beer partner, the Kansas-based speciality brewer will have full use of Royals’ trademarks. The five-year agreement also sees Boulevard increase its presence at the team’s Kauffman Stadium, expanding the variety of beers on offer in the ‘Craft and Draft’ area and working to create a series of new fan experiences on game days, including a right field ‘Hop Stop’.
“We’ve enjoyed a long, close and mutually rewarding relationship with our hometown team, and we’re excited by the opportunity to elevate our partnership,” said Boulevard’s president, Jeff Krum. “We hope to create unique and memorable fan experiences, and look forward to a successful season, both on and off the field.”
There will be a celebration of the expanded partnership at a ticketed charity event featuring a host of former players on 15th February, with the Royals’ regular season beginning against the Texas Rangers on 1st April.