World Athletics Championships’ national beer and cider supplier revealed.
Our digest of sports industry agreements.
Deal includes stadium exposure and exclusive marketing rights.
Speciality brewer is now baseball team’s ‘official craft beer’.
Agreement includes both men’s and women’s sevens teams.
Olympic triathletes lend support to supermarket’s ‘Get Set to Eat Fresh’ programme.
Tennis ace revealed as software manufacturer’s new global ambassador.
Ice hockey league to return to a run of international matches in 2017.
Australian wine follows Kellogg’s as a foundation sponsor of Australian rules competition.
Sailwear brand becomes the official clothing partner of global stadium circuit.
ARD renews with cycling’s most famous race as EBU retains Belgian event.
This year’s focus will be on the technological revolution overtaking sports, and how these advancements, and the investments going alongside it are assisting sports businesses in commercialising their products.
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Swiss soccer's top tier renews with title sponsor until 2021.
Agreement creates a standard set of triathlon rules and anti-doping procedures.
Spanish company will look to improve on last edition’s fourth-place finish
Irish race renews with title sponsor; Australian course to stage sprint.
German soccer giants announce exclusive collaboration with music streaming service.
Soccer club hoping to sell naming rights to Red Bull Arena.