ESPN to broadcast IHRA drag racing

ESPN to broadcast IHRA drag racing

Deal promises over 200 hours of coverage.

30 January 2017

HSBC secures naming rights to British National Cycling Centre

HSBC secures naming rights to British National Cycling Centre

Agreement follows bank’s eight-year deal with British Cycling.

30 January 2017

Maxibon to become Yorkshire cricket’s first ice cream sponsor

Maxibon to become Yorkshire cricket’s first ice cream sponsor

Deal covers all T20 home games in the 2017 season

30 January 2017

Melbourne Rebels agree deal with Yakult

Melbourne Rebels agree deal with Yakult

Probiotics brand secures visibility across the AAMI Park.

30 January 2017

Juventus announce StarCasinò tie-up

Juventus announce StarCasinò tie-up

Italian soccer giants confirm new official gaming partner.

30 January 2017

Nationwide renews NFL sponsorship

Nationwide renews NFL sponsorship

Ohio-based company continues as official insurance partner of league.

30 January 2017

European Cycling Union in four-year Alé deal

European Cycling Union in four-year Alé deal

European champions to wear Italian brand’s clothing.

30 January 2017

Pull&Bear to sponsor Honda MotoGP team

Pull&Bear to sponsor Honda MotoGP team

Fashion brand’s two-year deal also covers Trial Repsol Honda.

30 January 2017

NH Hotel Group backs Italian rugby

NH Hotel Group backs Italian rugby

Chain agrees deal on eve of Six Nations Championship.

30 January 2017

Friday’s Daily Deal round-up: Both rugby codes and more

Friday’s Daily Deal round-up: Both rugby codes and more

End of week sports deal compendium.

27 January 2017

NBA teams up with Jack Daniel’s

NBA teams up with Jack Daniel’s

Partnership to launch at 2017 All-Star Weekend.

27 January 2017

Tag Heuer becomes official timekeeper of Amgen Tour of California

Tag Heuer becomes official timekeeper of Amgen Tour of California

700-mile race will be added to UCI WorldTour cycling calendar.

27 January 2017

Ryan Lochte signs with TYR Sport

Ryan Lochte signs with TYR Sport

Controversial US swimmer agrees endorsement deal with swimwear manufacturer.

27 January 2017

BP to fuel Renault Sport F1

BP to fuel Renault Sport F1

Formula One constructor agree a five-year deal with oil giant.

26 January 2017

Thursday’s Daily Deal round-up: Athletics New Zealand and more

Thursday’s Daily Deal round-up: Athletics New Zealand and more

A bumper selection of industry news in brief.

26 January 2017

Deportivo Alavés agree local partnership

Deportivo Alavés agree local partnership

La Liga club to promote region with front-of-shirt sponsorship agreement.

26 January 2017