New York Red Bulls appoint MP & Silva and Leverage Agency

New York Red Bulls appoint MP & Silva and Leverage Agency

Soccer club hoping to sell naming rights to Red Bull Arena.

31 January 2017

Constellation renews United Center partnership

Constellation renews United Center partnership

Energy company extends deal with home of Chicago Bulls and Blackhawks.

31 January 2017

Manchester City and New York City FC to partner with Hyperion

Manchester City and New York City FC to partner with Hyperion

Insurance company becomes regional partner of soccer sides.

31 January 2017

Kellogg’s to sponsor inaugural AFL Women’s League

Kellogg’s to sponsor inaugural AFL Women’s League

Deal represents the cereal brand’s first sports sponsorship.

31 January 2017

Cleveland Indians to host 2019 MLB All-Star Game

Cleveland Indians to host 2019 MLB All-Star Game

No franchise in baseball history has hosted the event more times.

31 January 2017

Chelsea book in with HotelTonight

Chelsea book in with HotelTonight

Discount rates on offer to fans booking from Stamford Bridge.

31 January 2017

Road Safety Commission sponsors Western Force

Road Safety Commission sponsors Western Force

State Government announces record sponsorship in Australian Super Rugby.

31 January 2017

Sure partners with three Premier League clubs

Sure partners with three Premier League clubs

Unilever agrees deals with English soccer’s Chelsea, Everton and Southampton.

31 January 2017

Eleven Sports scores Six Nations agreement

Eleven Sports scores Six Nations agreement

International broadcaster will show European rugby union championship in Singapore.

31 January 2017

Tuesday’s Daily Deal Round-Up: Curtis tries his Luck with IMG

Tuesday’s Daily Deal Round-Up: Curtis tries his Luck with IMG

A short burst of industry news in brief.

31 January 2017

ESPN to broadcast IHRA drag racing

ESPN to broadcast IHRA drag racing

Deal promises over 200 hours of coverage.

30 January 2017

HSBC secures naming rights to British National Cycling Centre

HSBC secures naming rights to British National Cycling Centre

Agreement follows bank’s eight-year deal with British Cycling.

30 January 2017

Maxibon to become Yorkshire cricket’s first ice cream sponsor

Maxibon to become Yorkshire cricket’s first ice cream sponsor

Deal covers all T20 home games in the 2017 season

30 January 2017

Melbourne Rebels agree deal with Yakult

Melbourne Rebels agree deal with Yakult

Probiotics brand secures visibility across the AAMI Park.

30 January 2017

Crows to wear ISC clothing

Crows to wear ISC clothing

AFL team sign new apparel deal.

30 January 2017

Aston Villa in Fanatics partnership

Aston Villa in Fanatics partnership

American group to update Championship soccer club’s retail operation.

30 January 2017