Cricket Australia partners with WSC Sports to fuel its digital video strategy

Cricket Australia and WSC Sports are joining forces to boost digital video creation and maximise content monetization prospects.

Cricket Australia partners with WSC Sports to fuel its digital video strategy

WSC Sports is partnering with Cricket Australia in a multi-year collaboration to fuel its digital video growth strategy. Cricket Australia is the latest in a line of sports organisations utilizing WSC Sports’ video solutions to automate the creation and distribution of video content to any digital destination. On WSC’s client list you can find the NBA, FIBA, Turner Sports, US Open Tennis, to name a few.

WSC Sports’ will cover all matches broadcast this summer, including the Magellan Ashes Series, the KFC Big Bash League and Rebel Women’s Big Bash League. Using its video analysis, AI and Machine Learning technology, the platform will identify every moment in the game, break it down to short-form video clips and automatically produce video highlights, such as best wickets, boundaries, top catches, player highlights, and more.

The platform will help to localise and personalise videos for cricket fans around the world, increase Cricket Australia’s audience engagement and help integrate Cricket Australia’s commercial partners into the content.

Aviv Arnon, VP of Business Development at WSC Sports: “We are thrilled to partner with Cricket Australia and bring our unique technology to the world of Cricket. CA has a remarkable and innovative digital media approach to one of the oldest and most traditional sports. We are proud to be a part of it”.

Finn Bradshaw, Head of Digital at Cricket Australia: This is truly a game changing product for us. WSC’s product will enable us to super-charge our video production this summer, serving cricket fans all over the world with more content than ever before.