Southern New Hampshire University to work with US soccer league for three more years.
Soft drink giant becomes official sponsor of Nigeria’s national soccer team.
Men’s golf tour launches strategic partnership to grow participation in the sport.
Social media giant becomes main broadcast partner for esports company’s top competitions.
Carmaker joins HP and Intel for gaming league's inaugural season.
Company to continue helping players and brands activate partnerships on social media.
Top tier of English rugby league partners with Patient Claim Line and renews with Northern.
A hefty helping of smaller industry tie-ups.
Haircare company’s Supercuts brand becomes official sponsor of baseball league.
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Technology firm to put its name to ESL Premiership for 2018 season.
New venture will allow fans to purchase event tickets through Eurosport’s website.
Twenty20 cricket tournament to be shown in virtual reality for first time.
Trophy manufacturer partners with US soccer body.
Premier League soccer club sign an official nutrition partner.
Insurer joins Spaniard's burgeoning sponsor portfolio.